PHASE 5 — BUILD YOUR CONTENT MACHINE
DAY 29
THE MINUTE MASTER
THE PRINCIPLE
Make the minute version first. Cut down from there.
The one-minute video is the master file of short-form content: it's what TikTok pays for, it clears Snapchat's paid threshold, and it cuts down cleanly into the 30–45 seconds YouTube Shorts wants and the 15–30 seconds Instagram pushes. Film once at a minute, edit down per platform — never the other way around. Stretching a 15-second idea to a minute shows. Tightening a minute to 15 seconds shines.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
One Doug minute video, cut four ways — placeholder
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- MASTERThe full minute — complete story, paid-tier length
- CUTSSame beats, shorter runtimes, per-platform
- NOTHING WASTEDOne filming session, four platforms fed
THE PLAY
Structure the minute so it survives surgery: hook in second one, beats every 10–15 seconds, payoff that works even when the middle gets trimmed.
YOUR VERSION
Film today's post as a full one-minute video. Then cut a ~30-second version from the same footage. Post the minute on your main platform and the cut on a second one.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST