PHASE 5 — BUILD YOUR CONTENT MACHINE
DAY 28
READ THE NUMBERS
THE PRINCIPLE
Likes are applause. Watch time is the vote.
Here's the metric hierarchy nobody tells you: likes basically mean nothing now (brands glance at them, that's it). Comments mean a little more. Shares matter for real. But the numbers that decide your reach are watch time and rewatches — how long strangers stay, and whether they run it back. Every platform reads its own flavor of these, and your tracker exists to read them too.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
A Doug post where retention, not likes, did the work
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- WATCH TIMEThe single most important number on every platform
- REWATCHA loop or payoff that makes people run it back
- SHARESThe strongest human signal — someone vouched for you
- LIKESNice to see. Decides almost nothing
THE PLAY
Judge every post in this order: watch time → rewatches → shares → comments → likes. Optimize the top of the list and the bottom takes care of itself.
YOUR VERSION
Open the analytics on your three most recent posts. Rank them by watch time, not likes — notice if the order changes. Then film today's post designed to hold attention to the last second, and post it.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST