PHASE 6 — CRACK EVERY PLATFORM
DAY 33
POST THE RIGHT FORMAT
THE PRINCIPLE
Same content, wrong format, zero reach.
Every platform pays a different format right now. Doug's calls: TikTok — prioritize one-minute videos. YouTube — Shorts plus long-form. Snapchat — lock in on Spotlight and Stories. Facebook — images and Reels. Instagram — Reels. Post the thing the platform is paying for, not the thing you happen to have.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
The same idea, posted in each platform's priority format
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- FORMATMatched to what that platform's algorithm currently pays
- LENGTHCut to the runtime the platform rewards — not one length everywhere
- PAYOFFSame idea, five different performances — format did the work
THE PLAY
Before you post, ask one question: what format does this platform pay right now? Doug's map — TikTok: 1-minute video · YouTube: Shorts + long-form · Snapchat: Spotlight + Stories · Facebook: images + Reels · Instagram: Reels.
YOUR VERSION
Post today's content in your main platform's priority format. If you've been posting a different format there, convert today's idea into the right one and feel the difference.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST